Ernie Jr’s Taco House Logo
October 17, 2010 § Leave a comment
So I’ve been working on these yesterday and today. And it’s driving me nuts. The typeface killed me. Feedback/Critiques are HIGHLY welcome.
Concept: Well it’s a mexican restaurant and I wanted to incorporate the Aztec feeling since the place was traditional and old fashioned. They are known for recipes, not Tacos in case you were wondering. Yeah I know weird. As for the type/logo, I wanted to mimic the geometric shape of the mark.
*Note the one on the far right was the first one I did and it was for fun. The far left one was the last one.