Ernie Jr’s Taco House Logo

October 17, 2010 § Leave a comment

So I’ve been working on these yesterday and today. And it’s driving me nuts. The typeface killed me. Feedback/Critiques are HIGHLY welcome.

Concept: Well it’s a mexican restaurant and I wanted to incorporate the Aztec feeling since the place was traditional and old fashioned. They are known for recipes, not Tacos in case you were wondering. Yeah I know weird. As for the type/logo, I wanted to mimic the geometric shape of the mark.

*Note the one on the far right was the first one I did and it was for fun. The far left one was the last one.

Ernie Jr's Taco House Signature

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